Produced by Jim Albritton | Sweet Potato Queens and their wannabes from around the world along with Jackson State University's "Sonic Boom of the South" and the Budweiser Clydesdales marched through the streets of Jackson, Mississippi's Fondren neighborhood during the Zippity Doo Dah Parade, raising money and awareness for Friends of Children's Hospital. Friends benefits Batson Children's Hospital—Mississippi's only children's hospital—at the University of Mississippi Medical Center.